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What is the difference between bounce rate and exit rate?
#1

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What is the difference between bounce rate and exit rate?
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#2
Bounce Rate: the percentage of visitors to a particular site who navigate away from the site after viewing only one page.

Exit Rate: For all page views to the page, Exit Rate is the percentage that were the last in the session. For all sessions that start with the page, Bounce Rate is the percentage that were the only one of the session. Bounce Rate for a page is based only on sessions that start with that page.
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#3
A high bounce rate on a home page is usually a sign that something is wrong. But again, ensure you have a close look at the sources and keywords that are driving traffic. You might have a very low bounce rate for few keywords and very high for others. Maybe you’re getting a lot of StumbleUpon traffic which, by its very nature, has a high bounce rate.

Exit rate is the percentage of people who left your site from that page. Exits may have viewed more than one page in a session. That means they may not have landed on that page, but simply found their way to it through site navigation.
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#4
Bounce Rate is the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page).
Exit rate as a term used in web site traffic analysis (sometimes confused with bounce rate) is the percentage of visitors to a site who actively click away to a different site from a specific page, after possibly having visited any other pages on the site. The visitors just exited on that specific page.


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#5
(12-20-2016, 04:59 AM)EmilyPete Wrote: What is the difference between bounce rate and exit rate?

-Bounce rate is the percentage of people who landed on a page and immediately left. Bounces are always one page sessions.
High bounce rates are often bad, but it’s really a matter of context. Some queries may inherently generate high bounce rates. Specific informational queries (e.g. – What are the flavors of Otter Pops?) might yield high bounce rates. If the page fulfills the query intent, there may be no further reason for the user to engage. It doesn’t mean it was a bad experience, it just means they got exactly what they wanted and nothing more. (I was always partial to Louie-Bloo Raspberry or Alexander the Grape.)
A high bounce rate on a home page is usually a sign that something is wrong. But again, make sure you take a close look at the sources and keywords that are driving traffic. You might have a very low bounce rate for some keywords and very high for others. Maybe you’re getting a lot of StumbleUpon traffic which, by its very nature, has a high bounce rate.
Bounce rate is important but always make sure you look beyond the actual number.


-Exit rate is the percentage of people who left your site from that page. Exits may have viewed more than one page in a session. That means they may not have landed on that page, but simply found their way to it through site navigation.

Like bounce rates, high exit rates can often reveal problem areas on your site. But the same type of caution needs to be applied. If you have a paginated article – say four pages – and the exit rate on the last page is high, is that really a bad thing? They’ve reached the end of the article. It may be natural for them to leave at that point.

Of course, you’ll want to try different UX treatments for surfacing related articles or encourage social interactions to reduce the exit rate, but that it was high to begin with shouldn’t create panic.
Exit rate should be looked at within a relative navigation context. Pages that should naturally create further clicks, but don’t, are ripe for optimization.
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#6
Exit rate is the percentage of visitors who leave your website from a specific page. This has to be beyond the landing or home page, and every page on your website has its own exit rate. Bounce rate is the percentage of users who leave your website from the landing page itself.
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#7
Bounce rate is the percentage of people who landed on a page and immediately left. Bounces are always one page sessions.
High bounce rates are often bad, but it’s really a matter of context. Some queries may inherently generate high bounce rates.

Exit rate is the percentage of people who left your site from that page. Exits may have viewed more than one page in a session. That means they may not have landed on that page, but simply found their way to it through site navigation.
Like bounce rates, high exit rates can often reveal problem areas on your site. But the same type of caution needs to be applied

[*]1For all pageviews to the page, Exit Rate is the percentage that were the last in the session.
[*]2For all sessions that start with the page, Bounce Rate is the percentage that were the only one of the session.
[*]3Bounce Rate for a page is based only on sessions that start with that page.
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