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What is the benefits of Short URL..?
#1
Hello friends,

 Please tell me, What is the benefits of Short URL..?
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#2
(12-29-2016, 11:21 PM)michaelthompson Wrote: Hello friends,

 Please tell me, What is the benefits of Short URL..?

Hello,

Hello,

1. Short links make more manageable :- URL shorteners help solve the problem of making links more manageable to share. And certain services, such as .ws allows users to add keywords to describe the link.

2. Easy to transformed into social media services :- URL shorteners can accumulate, coupled with the rise of short URL sharing on Twitter and other websites, could amount to some innovative social media services that display popular links, rank domains, and act as a filter or aggregate of social media content.

3. Track The Performance :- Most URL shorteners provide analytical data. All shortened goo.gl links do so and this information is easily accessible.

4. Higher Click Through Rate :- People are used to seeing shortened links on social media. Due to this, using shortened links will increase your click through rate. It is one of the simplest changes you can make to your posting strategy in order to increase the effectiveness.

5. Once you generate a customized short link and post it online, other people will hopefully re-share it, and those re-shares will be shared again by other people. Before you know it, your brand is off and running across the web.
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#3
Short URL help visitors remember it easily and don't mistype its address.
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#4
1.) WordStream’s Keyword Tool (free)

Ahhh yes... Of course I could never forget WordStream’s very own keyword tool for both SEO and PPC keyword research.

The WordStream keyword tool allows you to target certain niches (groups of related keywords), gives you further suggestions, and also allows you to group them based off of a common theme for easy ad group launches.

WordStream Keyword Tool

This keyword research tool gives you 30 searches for free, after that you’ll have to sign up for their WordStream Advisor to use it additionally.

Hidden bonus? You get a free 7-day trial on top of the 30 free searches you already did!

Need more help with keyword research? Check out our free guide! PPC Keyword Research Guide: How to Find the Words for Your PPC Campaigns

2.) FreshKey ($20 software)

Though not free, FreshKey is my #1 go-to keyword research tool that allows me to see beyond the regular Google Instant suggestions and predictions that appear when I start typing things in on Google.

Not only does it give you new keyword ideas, variations, and synonyms, it also sorts the keywords depending on popularity.

FreshKey

Instead of just getting four new keywords from the Google suggestions drop-down, you can now potentially get an unlimited amount of keywords if you keep adding small letter variations like a, b, c, d, etc. to the end of your keyword root.

Keyword Tools

Best Keyword Tool

FreshKey will even give you ideas of which negative keywords to add before you actually have to pay for them the old-fashioned way by going through your search query report.

You can also use it to get Amazon search box suggestion terms.

You can also export the keyword results as a spreadsheet or copy them directly to your clipboard.

BOOM! You can stop reading the rest of this article now. (JK)

3.) Soovle (free)

If you have multiple channels you wish to do keyword research for and want to sound like an idiot explaining the pronunciation of this tool to your watercooler buddies, then Soovle is a perfect fit.

Soovle allows you to explore the most typed in keywords on multiple search engines based on the keyword root you give it. It even includes Amazon and eBay.

Not only is it a great keyword research tool to use, but it’s also a great brainstormer as you can slowly start typing in your ideas and allow it to auto-generate its own ideas.

I would’ve never thought to call a bounce house an inflatable castle, but now I do Smile

Soovle

4.) Ubersuggest (free)

Meet the keyword research tool on steroids, Ubersuggest.

Ubersuggest takes any keyword you give it and immediately gives you an almost unlimited list of alphabetized and numerical keyword variations of your original keyword.

You can even take it further by adding “bounce house ab, ac, ad” to uncover more keywords that you could potentially bid on or use for SEO purposes.

Ubersuggest

5.) Search Term/Query Reports (free-ish)

Now even though you won’t be expanding your keyword net by using search query report mining, you’ll at least be improving your AdWords or Bing Ads account by patching up holes.

One common thing I notice in PPC accounts is the lack of attention and detail in which the account owner or previous agency allows one or a couple of keywords to be the “catch all” for everything. A common example would be to have the keyword +bounce +house or “bounce house” and leave it at that.

The only problem is that you can’t possibly laser-target every ad to the search query, and your landing page will definitely not be as targeted as it could be either. Not even dynamic keyword insertion (DKI) would help, because who wants to click on an ad with the headline of just “Bounce House”? Let’s just say it gets tricky, and you’re a little lazy if that’s all you do.

The search term/query report is a PPC report that shows you what search terms have actually triggered your ads based on the current keywords you’re bidding on. So it won’t expand your reach since your ads are already showing for those terms, but it will help you improve your quality scores and granularity within your account.
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#5
No, not all of the web's links are that messy. However, many links are long and wordy for SEO reasons. SEO, or search engine optimization, is about ranking higher in Google, and one of the factors Google and other search engines consider are keywords in the URL. This creates a conundrum for the user - the URLs help describe the content, but are lengthy and are not easy to share on emails, web pages, and especially social media services like Facebook and Twitter.

URL shorteners help solve the problem of making links more manageable to share. And certain services, such as ➡.ws allows users to add keywords to describe the link.

2. They can track and compile click data
One of the reasons that bit.ly has received so much attention lately is because of the comprehensive data Bitly provides in the form of live click data, geographic location, the webpage the link where the link was clicked, and more. This type of information is invaluable to webmasters and companies - it shows where customers are coming from, when they are coming, and what interests them.

This type of information helps companies develop better products and webmasters produce more targeted content. Detailed information makes the economy more efficient.

3. They can be transformed into social media services
There was a good piece on GigaOM that discussed how Bit.ly could launch its own version of Digg. While this may or may not be Bit.ly's eventual goal (just like Digg, a URL shortener could be gamed), it's clear that the data that URL shorteners can accumulate, coupled with the rise of short URL sharing on Twitter and other websites, could amount to some innovative social media services that display popular links, rank domains, and act as a filter or aggregate of social media content.

URL shorteners, in their own way, work as aggregates of information. This can lead to some useful mashups and innovations in how people share and digest content.

4. They can provide users useful features


Explanation of the DiggBar from Digg founder Kevin Rose on Vimeo.

A new URL shortener, Pagetweet, caught my eye. It's a little more complicated than other URL shorteners (I don't understand why it requires a security code), but when you look at an actual page via Pagetweet, it provides a useful interface for sharing via social media, seeing the number of views, and more.

Because it's so easy for companies to enter this space, innovations are constantly being made that improve the user experience. Digg recently launched a DiggBar and Digg URL shortener, which provides information on the number of Diggs and comments any article has received. This is only the beginning.

Users also have a choice - they can follow links that will provide features, or simply choose ones with only the necessary functionality to get them to a web page. All in all though, URL shorteners can improve the browsing experience.

5. They promote sharing
You can simply fit more links and content in less space with URL shorteners. A tweet can describe and then link to a webpage in under 140 characters, while a full URL might not even come with an explanation.

Even more important is the rise of mobile smartphones, texting, and mobile Internet - it's far easier to text in a short URL than a long one. As Twitter, social media, and mobile Internet become more popular, the need to make sharing web content easier will increase. Shorter URLs are becoming more and more integral to that cause.
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#6
sharing is good
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#7
(12-29-2016, 11:21 PM)michaelthompson Wrote: Hello friends,

 Please tell me, What is the benefits of Short URL..?





They make links more manageable

 They can track and compile click data

They can be transformed into social media services

 They can provide users useful features

They promote sharing
Reply
#8
URL shorteners help solve the problem of making links more manageable to share.
One of the reasons that bit.ly has received so much attention lately is because of the comprehensive data Bitly provides in the form of live click data, geographic location, the webpage the link where the link was clicked, and more. This type of information is invaluable to webmasters and companies - it shows where customers are coming from, when they are coming, and what interests them.

This type of information helps companies develop better products and webmasters produce more targeted content. Detailed information makes the economy more efficient.
Reply
#9
Can provide users useful features


Explanation of the DiggBar from Digg founder Kevin Rose on Vimeo.

A new URL shortener, Pagetweet, caught my eye. It's a little more complicated than other URL shorteners (I don't understand why it requires a security code), but when you look at an actual page via Pagetweet, it provides a useful interface for sharing via social media, seeing the number of views, and more.
Reply
#10
(12-29-2016, 11:21 PM)michaelthompson Wrote: Hello friends,

 Please tell me, What is the benefits of Short URL..?

These benefits of Short URL for you:

1. They make links more manageable
2. They can track and compile click data
3. They can be transformed into social media services
4. They can provide users useful features
5. They promote sharing
Reply


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