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Why is your web design layout vital?

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One of the many vital factors in becoming successful, I feel, one of them is your website's layout. In simple words, your website is your virtual brand image. People generally respect professional work and having a well-designed website reflects how seriously a visitor can take you.
A visitor also decides to start reading a page on your website by the outlook and colour of the website. When the visitors love the design, they start reading. This implies that your content is just as vital as your design. Strange formatting, spelling or grammar mistakes, and improper font sizing can turn off a potential client.
Why do you think website design is vital, what can it do for you business or website and what is the role of HTML in website design?

Thanks in advance

About Me: I have worked with multiple firms

You can check Sales animated video, one of my work.
Simple answer for simpletons. Without website design you CANNOT have a website.
Quite true! It's because Google gives preference to websites that are mobile-friendly. If you don't want to hire a designer or don't have enough money - choose a template. I recommend wordpress blog themes, you can handle it without coding skills.
How can you design your own template? Do you need coding and stuff to do that?

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