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What is The Search Queries In PPC..?
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 I Want to know that What is The Search Queries In PPC..?
A search query or search term is the actual word or string of words that a search engine user types into the search box.In PPC, we target keywords by bidding on them and using them in our ads and landing pages.
The AdWords platform enables businesses to create ads that appear on Google's search engine and other Google properties. AdWords operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements.
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PPC is an online advertising model in which advertisers can display ads for their goods or services when users – people searching for things online – enter relevant queries into search engines. 
ads are subject the what is known as the Ad Auction, an entirely automated process that Google and other major search engines use to determine the relevance and validity of advertisements that appear on their SERPs.
Search queries, are the real-world terms that people use to find those pages through paid and organic search.

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