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Benefits of Video Marketing
Video adds the “wow” factor to your online marketing
Video sets you apart from the crowd
Video puts a face to your brand
Video helps convey complex information more clearly
Video is more likely to go viral
All the above mentioned points are important. Video marketing strategy involves developing business specific or user interested videos and optimize them from bots and users point of view and them share them among the audience of video distribution, social sites and anywhere else where we feel it can reach to target users.
Video marketing is extremely important for business who deals with products & services. In this technique you can offer video demonstration directly to viewer/customer. Hence it increases your selling value.
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Video marketing helps to promote your product video and drive more traffic to your website. A visual motion picture is more effective compared to banner promotions.
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Video has numerous SEO benefits, most importantly its presence in search results. Google prominently displays YouTube videos in its search results, matching search terms to keywords used in video titles and descriptions.
Video will drive more traffic and will have this wow effect only if it holds value and if you gain the viewers attention
in the firs 10-15 seconds. You need to have a good title and a good description and make sure you transcribe your videos.
One of the important advantages of video marketing is the kind that can help businesses save an expense is not small compared with advertising through the TVC . Costs for marketing videos plus increases exponentially with every time we appear on TV channels . However , with Video markerting , you absolutely can save marketing expense is not small if you know how to take advantage of social media channels such as Youtube , Facebook , Twitter ... and other video sharing sites . If necessary , you can consider the use of the media pack to push the initial impetus for the spread of video . But overall , the amount that you are paying now still much lower than using traditional advertising channels .
It’s Visual – people tend to look for a visual experience when surfing the web, and video has an inherent appeal to audiences. Most of us would prefer to ‘see’ something before we are forced to ‘read’ something. While we tend to skim through any large blocks of written material, we will almost certainly take the time to watch a professionally produced video presentation.
It’s Sticky – Video can help make your website ‘sticky’. Not unlike when a prospective customer walks into your place of business, your goal should be to keep them on your website for as long as possible learning about your services in order to increase the chance of making a sale.
It’s Emotional – A video demonstrating how a product works along with customer testimonials would provide solid evidence that the product can indeed solve a particular problem. It sets off emotional triggers that static text cannot, ultimately influencing buying decisions.

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