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Which is better SEO or PPC ?
#1
Hello Everyone !! Which is better SEO or PPC ?
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#2
Hi,

Its been good question about the overall SEO Works.

Best of SEO :-
SEO refers to a classification of techniques that are aimed to propel a particular website to the first page of the major search engines.SEO is very important for online businesses, as statistics show that 80% of the traffic that can be generated for any website will come from the search engines. The biggest search engine is undoubtedly Google, which garners more than 400 million searches per day, hence, most SEO campaigns target this specific search engine.


SEO techniques Used to -

1) to increase the value of website
2) to build an authority site
3) Expecting consistent results

Best of PPC :-
Pay-per-click  is a method of advertising on search engine results pages. Basically, you bid to have your ads appear in the sponsored results when someone types in a query including your keywords.

PPC techniques Used to :-

1) When your website isn't designed for SEO
2) highly targeted traffic in particular area
3) Expecting immediate results are desired

So i think both are equal & important.
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#3
SEO is the best and standard method which helps to promote the website in the search results for a long time period. The cost spent to promote the website also lesser when compared with PPC.
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#4
If you have more money ,you can use PPC . You want to free, you can SEO
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#5
Organizations of all sizes are realizing the importance of online marketing, especially through search engines. Nowadays, people are more likely to end up on your website via a search engine than going directly to it. In fact, according to Jupiter Research, a Forrester Research company, 81% of users find their desired destination through a search engine.

This research makes it clear that it's very important for your brand to have a strong presence in the search engines, ensuring that you're in front of your target audience. However, there's still a big decision to make - whether to use SEO (Search Engine Optimization, or naturally ranking high in the organic results) or PPC (Pay-Per-Click ads, the Sponsored Links and purchased ads on a Google search) to get in front of your target?

Done correctly, both can get you on the front page of the search engines for targeted terms and in front of your desired audience. However, each has its respective benefits and costs. SEOmoz, a great SEO resource, recently published an article by the team at Enquisite quantifying the effectiveness of SEO vs. PPC.

The article details that organic results are 8.5x more likely to be clicked on than paid search results! That's a large disparity and is likely attributed to searchers gradually learning the difference between organic and sponsored results, and recognizing that organic results are typically the more respected resource. Also, researchers have used heat maps to show that searchers' eyes focus on the top organic results, with people barely noticing the ads to the right.

However, PPC holds a slight edge in conversion rates, as paid search results are 1.5x more likely to convert click thrus from the search engine. The SEOmoz article attributes, to the fact that the paid search result's "text and landing page is custom optimized by the advertiser."

So, looking at both of these numbers, it can be concluded that "the opportunity from organic search is 5.66x that of paid search."

So, given the flat out choice of ranking high organically or having great PPC ads - the overwhelmingly logical choice is organic. However, we all know it's not that easy or else those "Rank #1 in Google TOMORROW" robo calls would be much more effective. True SEO takes time, not get rich quick schemes.

PPC's true strengths are its speed and expansiveness. With a PPC campaign, you can be on the first page for a multitude of targeted terms within a day. However, the terms can cost anywhere from pennies to many dollars per click; also, for a PPC campaign to be done correctly, it's usually best to hire a firm that can manage it full time. This can mean that PPC campaigns can get very expensive, very quickly - especially when done correctly.

SEMPO, the Search Engine Marketing Professionals Organization, estimates that 87% of search engine dollars are spent on PPC vs. 11% spent on SEO efforts. That's more than $10 billion spent on PPC vs. just $1 billion spent on SEO. That means the strategy that's over 5x more effective, SEO, is only receiving 1/8 the media spend in the market! It's hard to justify the expense of a PPC campaign, knowing that SEO is more successful and the overall better longterm value.

Don't get me wrong, there are certainly times to use PPC - when you're first launching your company, it's a great way to get your name out there and build brand awareness. For a limited time offer or special event, PPC is an effective way to get exposure that SEO wouldn't have time to contribute to.

Also, PPC is more effective for products than it is for service companies; for example, we focus SEO efforts on terms such as Raleigh web design and Content Management Software; however, we do not engage in PPC advertising for these terms, because they're usually a waste of money for a services firm like ours. Yet we have an electronic payments client that runs a PPC campaign focused around its specific product offerings, and this strategy makes sense for their market.

However, when it comes to the long term lifeline of your internet marketing, the result is clear - SEO offers the better value in search marketing. You won't rank #1 overnight, but SEO is more affordable and the longterm benefits have been proven. All of these facts demonstrate that your company should spend more of its time and resources focusing on SEO vs. PPC.

What are other people's experiences in this realm? Anyone think that PPC is the more value-driven choice than SEO? Let us know your thoughts!
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#6
As my experienced. for fast result we can use PPC & for Long term result we can use SEO.
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#7
Thanks for sharing your valuable contribution. We do all SEO work but still my website fixed their ranking in SERP. So what we do new in off page activity to improve their ranking.
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#8
PPC is a test where a great idea for SEO on a keyword. If you want to deploy many different keywords while wondering whether or keywords will bring real effect, it is best to run the PPC before having specific data, then start implementing a campaign SEO.
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#9
(11-10-2016, 01:16 AM)albert_Cage Wrote: Hi,

Its been good question about the overall SEO Works.

Best of SEO :-
SEO refers to a classification of techniques that are aimed to propel a particular website to the first page of the major search engines.SEO is very important for online businesses, as statistics show that 80% of the traffic that can be generated for any website will come from the search engines. The biggest search engine is undoubtedly Google, which garners more than 400 million searches per day, hence, most SEO campaigns target this specific search engine.


SEO techniques Used to -

1) to increase the value of website
2) to build an authority site
3) Expecting consistent results

Best of PPC :-
Pay-per-click  is a method of advertising on search engine results pages. Basically, you bid to have your ads appear in the sponsored results when someone types in a query including your keywords.

PPC techniques Used to :-

1) When your website isn't designed for SEO
2) highly targeted traffic in particular area
3) Expecting immediate results are desired

So i think both are equal & important.

i like SEO because it is free  Blush
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#10
Both are important. However SEO is an unpaid technique through which you can rank your website in google's top pages of search engine. It may take about 6 months or more to get desired results.On the other hand, PPC is a paid technique through which google tries to give optimum impressions or clicks for your website by reaching to your potential target audience through bidding process. This process is faster
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