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Copy: What Does It Say and What Does It Mean?
Though the web copy is often the most neglected part of a web project by designers and developers, it can make or break the website. Review your copy.
Again, asking a neutral third party (preferably from the target audience) helps. If it doesn’t get your message across, hire a good copywriter to re-write it, before you send it off to the client. Unless you’ve actually worked on improving your copy writing skills, you’re probably better off leaving it to the experts – actual copywriters skilled in the art of persuasion. If you’re still feeling adventurous, check out this guide to writing copy that converts from the folks at KISSmetrics.
The design and copy should complement each other. They should both work together to draw in the reader, engage them, provide value and achieve the desired goal.

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